Other Agency Work
During my time at Vaynermedia I worked on a variety of different projects and was often brought in to get new accounts off the ground.
EchoPark
I was responsible for generating weekly social content across META and TikTok. One piece of content inspired a "Fast Face" sweepstakes in which winners got to ride in a Nascar pace car with Michael Waltrip at the EchoPark Grand Prix. I designed additional ads to support the sweepstakes and I was on location day of, shooting and editing real-time content of the race and "Man on the Street" styled TikToks of the larger festivities.
Agency: VaynerMedia
CD: Kevin O'Connell, Luke Ulrey
Creator: Daniel Paul, Matt Carucci
Duracell
I was briefly brought in to get new Duracell business off the ground and highlight their new partnership with Formula 1. The viral content I generated quickly established a tone for the account and shaped the content that was being developed long after my 2-week stay.
Agency: VaynerMedia
CD: Kevin O'Connell, Luke Ulrey
Creator: Daniel Paul
O-I Glass
Agency: VaynerMedia
CD: Jamie Shin
Creator: Daniel Paul
