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GilletteLabs
 

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Brief: Create native TikTok content for GilletteLabs to increase new product awareness and encourage Gen-Z Men to shave more regularly. 

 

I would script, edit, and shoot content as often as I could shave. 

Learning to Shave

Conceptualized, loosely scripted and starred as the talent in a TikTok where my dad teaches me to shave at 26. With a small amount of money behind it the TikTok exceeded all benchmarks garnering over 87 MILLION views and planted the seeds for a whole campaign.

WHAT IT INSPIRED

ADDITIONAL WORK
Click to watch on TikTok

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Agency: VaynerMedia

CD: Jamie Shin

Creators: Daniel Paul, Matt Carucci

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